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Lab

Things we built because they needed to exist.

Lab projects are conceived and built end-to-end by us, then spun out or commercialised with partners. They're also where we test the ideas we write about — before we advise clients on them.

LIVE · Spun out

LEIA

AI Pregnancy Companion

LEIA — AI Pregnancy Companion

WhatsApp-native multilingual AI companion for expectant mothers. Built on a single thesis: the best healthcare technology disappears into the tools people already use. No app to download, no password to forget. Now live as constanze.care, part of Elternkraft GmbH.

constanze.care

LIVE

ECHO. PET PLATFORM

Smart Pet Identification & Recovery

ECHO. Pet Platform — Waffles the Corgi with NFC tag

NFC-based AI platform embedded in a pet collar tag. Tap a phone to the tag, get the full pet profile, health records, and recovery workflow. No app required, no account to create. Infrastructure-first thinking applied outside healthcare.

echo.pet

ARCHIVED

AURORA

Product-Market Fit Optimisation Platform

AURORA — Product-Market Fit Optimisation Platform

An internal tool for finding product-market fit faster. An attempt to turn discovery into something repeatable. Aurora showed us where that breaks down: some discovery work resists automation because it depends on judgement, which depends on context, which depends on the person in the room. What we learned went into the AI Playbook.

Electronics workbench with circuit boards and hand-sketched wireframes

Have an idea you'd build with us?

We occasionally take on lab partnerships.

Co-building with founders, foundations, or corporate teams who want a hands-on partner rather than an outsourced developer. If that fits, talk to us.

Tell us what you're building.

Whether you need a strategy, a product leader, a reimbursement path, or all three — the first conversation costs nothing and usually clarifies more than a formal brief.