Lab
Lab projects are conceived and built end-to-end by us, then spun out or commercialised with partners. They're also where we test the ideas we write about — before we advise clients on them.
LIVE · Spun out
AI Pregnancy Companion
WhatsApp-native multilingual AI companion for expectant mothers. Built on a single thesis: the best healthcare technology disappears into the tools people already use. No app to download, no password to forget. Now live as constanze.care, part of Elternkraft GmbH.
constanze.careLIVE
Smart Pet Identification & Recovery
NFC-based AI platform embedded in a pet collar tag. Tap a phone to the tag, get the full pet profile, health records, and recovery workflow. No app required, no account to create. Infrastructure-first thinking applied outside healthcare.
echo.petARCHIVED
Product-Market Fit Optimisation Platform
An internal tool for finding product-market fit faster. An attempt to turn discovery into something repeatable. Aurora showed us where that breaks down: some discovery work resists automation because it depends on judgement, which depends on context, which depends on the person in the room. What we learned went into the AI Playbook.
Have an idea you'd build with us?
We occasionally take on lab partnerships.
Co-building with founders, foundations, or corporate teams who want a hands-on partner rather than an outsourced developer. If that fits, talk to us.
Whether you need a strategy, a product leader, a reimbursement path, or all three — the first conversation costs nothing and usually clarifies more than a formal brief.