We build for what comes next: products that work, ventures that grow, and the organisations that have to deliver them.
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Pharma commercial
Hospitals and clinics
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Advisory Services
We work the whole way through — from deciding what to build, to leading the team that builds it, to getting it reimbursed and into the hands of patients.
We separate the AI use cases that matter from the ones that don't. Then we design the architecture, the data foundation, and the organisational change that makes it stick. Not a deck. A working strategy with someone responsible for it.
Learn moreWhen you need a CPO, PM, or PO who can step in and take full ownership without a long ramp-up. We have done it at hospitals, digital health companies, and insurers.
Learn moreGetting reimbursed in Germany is a product problem before it is a regulatory one. We have built the GKV and PKV relationships and the arguments that move payers, from DiGA and DTx to §140a. We run the whole path. Expert partners deliver the formal regulatory and evidence work under our management.
Learn moreWho we work with
Selected work
What clients say
“David and his team delivered a functioning AI strategy — not a deck. We had a clear roadmap and someone actually accountable for it six weeks in.”
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See clinical AI in practice“Interim CPO in a moment of real pressure. No onboarding theatre, no adjustment period — just someone who understood the product, the team, and the clinical context from day one.”
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See Interim Product Leadership“The reimbursement argument we needed wasn't being made anywhere in the market. North Star Labs built it — grounded in GKV logic, not wishful thinking.”
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See Market Access & ReimbursementFrom the lab
Lab projects are conceived and built end-to-end, then spun out or commercialised with partners. They're also where we test the ideas we write about — before we advise clients on them.
BETA · TestFlight
Private AI Bridge for Clinical Text
Doctors already use AI. Alveus makes sure no patient data leaves the device when they do. It replaces patient identifiers with synthetic data, builds a ready-made prompt, and hands it to the AI tool of choice. Everything runs locally on iPhone. Offline. No account.
alveus by North Star LabsLIVE · Spun out
AI Pregnancy Companion
WhatsApp-native multilingual AI companion for expectant mothers. Built on a single thesis: the best healthcare technology disappears into the tools people already use. No app to download, no password to forget. Now live as constanze.care, part of Elternkraft GmbH.
constanze.care
How we think
Why Are We Building Digital Health Solutions Like It's 2015?
The industry keeps shipping the same product. The patients stopped showing up.
The Dam Breaks: How Upstream Intelligence Is Finally Unleashing Healthcare Data
Twenty years of EHR lock-in is ending. What happens to the organisations built around it.
While Europe Tries to Fix the Bottleneck, the FDA Just Removed It Entirely
Regulatory divergence is no longer a compliance question. It's a product strategy question.
Whether you need a strategy, a product leader, a reimbursement path, or all three — the first conversation costs nothing and usually clarifies more than a formal brief.