We build for what comes next — products that work, ventures that grow, and the organisations that have to deliver them.
What we do
We work the whole way through — from deciding what to build, to leading the team that builds it, to navigating the regulatory and reimbursement landscape that determines whether it survives.
We start by separating the AI use cases that actually matter from the ones that don't. Then we design the architecture, the data foundation, and — most importantly — the organisational change that makes any of it stick. Not a deck. A working strategy with someone responsible for seeing it through.
When you need a CPO, PM, or PO who can step in, take full ownership, and keep things moving without needing weeks to get up to speed. We've done it at hospitals, digital health companies, and insurers.
Getting reimbursed in the German market is a product problem, not just a regulatory one. We've built the GKV and PKV relationships and structured the reimbursement arguments that move payers.
Who we work with
Selected work
From the lab
Lab projects are conceived and built end-to-end, then spun out or commercialised with partners. They're also where we test the ideas we write about — before we advise clients on them.
LIVE · Spun out
AI Pregnancy Companion
WhatsApp-native multilingual AI companion for expectant mothers. Built on a single thesis: the best healthcare technology disappears into the tools people already use. No app to download, no password to forget. Now live as constanze.care, part of Elternkraft GmbH.
constanze.careLIVE
Smart Pet Identification & Recovery
NFC-based AI platform embedded in a pet collar tag. Tap a phone to the tag, get the full pet profile, health records, and recovery workflow. No app required, no account to create. Infrastructure-first thinking applied outside healthcare.
echo.petHow we think
The industry keeps shipping the same product. The patients stopped showing up.
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Twenty years of EHR lock-in is ending. What happens to the organisations built around it.
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Regulatory divergence is no longer a compliance question. It's a product strategy question.
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Whether you need a strategy, a product leader, a reimbursement path, or all three — the first conversation costs nothing and usually clarifies more than a formal brief.